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How LinkPool Works

A detailed guide to the campaign marketplace, Link Points economy, article uniqueness, and automated verification system.

The Big Picture

LinkPool is a campaign marketplace for SEO backlinks. Instead of direct link exchanges (which Google penalizes), it uses a campaign model where one site creates an article with links, and other sites publish unique versions of that article on their domains — creating natural, high-quality backlinks.

The entire system runs on Link Points (LP) — a fair economy where every domain's value is calculated from its Domain Rating, organic traffic, and spam score. Higher authority domains earn and cost more LP, ensuring fair exchanges between sites of any size.

Everything is automated: domain analysis, article uniqueness (AI rewriting), link verification (every 6 hours), LP freeze/transfer, and lifecycle management. You focus on creating content — LinkPool handles the rest.

As a Requester (get backlinks)

  • Create a campaign with your base article + links
  • Set target: max placements, DR range, language, niche
  • Publishers claim your campaign from the marketplace
  • LP frozen on claim, transferred after verification
  • Get dofollow backlinks from real, verified sites

As a Publisher (earn LP)

  • Browse the marketplace for campaigns in your niche
  • Claim a campaign — get a unique AI-rewritten article
  • Download HTML, publish on your site, submit URL
  • System verifies automatically (dofollow, anchors, accessibility)
  • Earn LP equal to your domain's link value

Step-by-Step Guide

1

Add Your Domain

Enter your domain name and select your site's niche and primary language.

Our system automatically analyzes your domain via DataForSEO API:

  • • Domain Rating (DR) — your site's authority score
  • • Organic Traffic — estimated monthly search visits
  • • Referring Domains — how many sites link to you
  • • Spam Score — sites above 70 are rejected
  • • Language Detection — AI checks where your traffic comes from (12 languages)
  • • Niche Detection — AI identifies your site's categories from keywords
You get: A Domain Power Score (DPS) and Link Point value calculated as:DPS = DR_coefficient × Traffic_multiplier × Spam_penalty

Your initial LP balance = DPS × 2 (starter bonus). This is free LP to get you started.

2

Create a Campaign (Requester Role)

Write a base article with your dofollow links embedded naturally. This is the article that publishers will rewrite and publish.

Configure your campaign:

  • • Links + Anchor variants — up to 5 URLs, each with 2-3 anchor text options
  • • Max Placements — how many publishers can claim (1-50)
  • • Min Publisher DR — only accept publishers above this DR
  • • Required Languages — only match publishers with these languages
  • • Required Niches — only match publishers in these niches
Tip: Set max placements high (10-50) and keep DR requirements low at first. The more publishers claim your campaign, the more backlinks you get. Each one gets a unique article version.
3

Browse & Claim (Publisher Role)

In the Marketplace, browse available campaigns filtered by your domain's language and niche. Each campaign shows the LP reward you'll earn.

When you claim a campaign:

  1. The requester's LP is frozen (equal to your link_point_value)
  2. AI rewrites the base article to be 75%+ unique for your site
  3. You get a unique article HTML ready to download and publish
  4. You have 7 days to publish and submit the URL
Article Uniqueness: Every publisher gets a different version of the same article. Google sees original content on each site, not duplicates. All links are preserved exactly — only the prose is rewritten.
4

Publish & Submit URL

Download the article HTML, publish it on your website (works with any CMS — Bubble.io, WordPress, Webflow, custom), then submit the published URL in the dashboard.

The system immediately runs a first verification checking:

  • • URL is accessible (HTTP 200)
  • • All campaign links are present in the HTML
  • • Links are dofollow (no rel="nofollow")
  • • Anchor text matches one of the provided variants
  • • Page is in sitemap.xml
  • • Page is not blocked by robots.txt
  • • No noindex meta tag
5

Automated Verification & LP Transfer

After the initial check, the system re-verifies every 6 hours automatically. On successful verification:

  1. Frozen LP transfers from requester to publisher
  2. Publisher's trust score increases
  3. Placement status changes to "verified"
  4. Link must stay live for 12 months minimum
If you remove a link early: 2× LP penalty, trust score decrease (-10), and potential suspension after 3 violations. The system checks automatically — there's no hiding.

Link Points Economy

How LP is calculated

Domain RatingBase LPExample
DR 0-101 LPNew blog, small portfolio
DR 11-203 LPGrowing startup
DR 21-307 LPNiche blog with traction
DR 31-4012 LPEstablished SaaS
DR 41-5020 LPPopular tool or service
DR 51-6035 LPWell-known brand
DR 61-7055 LPIndustry leader
DR 71-8080 LPMajor authority site
DR 81+120-200 LPTop-tier authority

Base LP is also multiplied by traffic (0.5×-2.5×) and reduced by spam score penalty.

Available LP

LP you can spend on campaigns. When a publisher claims your campaign, LP is deducted from available and frozen.

Frozen LP

LP locked in active placements. Frozen on claim, transferred to publisher on verification, or refunded if placement fails/expires.

Earning LP

Publish articles for others via the marketplace. You earn LP equal to your domain's link value for each verified placement.

Example: Small site wants a DR60 backlink

Your site: DR 12 (3 LP/link) — you earn 3 LP each time you publish an article for someone.

Target: A DR 60 site (35 LP/link) — getting a link from them costs 35 LP.

Strategy: Publish 12 articles for other campaigns (12 × 3 LP = 36 LP), then create your own campaign. When the DR 60 publisher claims it, 35 LP is frozen from your balance and transferred to them after verification.

Result: You get a verified dofollow backlink from a DR 60 site. Fair trade.

Safety & Anti-Abuse

No Self-Claims
You cannot claim your own campaigns. The system prevents any self-linking.
No Reciprocal Links
If site A has a placement on site B, site B cannot claim a campaign from site A for 90 days.
Max 3 Active Claims
Each publisher domain can have at most 3 active placements at once to prevent abuse.
7-Day Deadline
Publishers must publish within 7 days of claiming. Overdue placements expire and LP is refunded.
12-Month Link Minimum
All published links must stay live for at least 12 months. Early removal = 2× LP penalty.
Spam Rejection
Domains with spam score >70 are automatically rejected during analysis.
Trust Score
Every domain has a trust score (0-100). Violations decrease it. Low trust = restricted access.
Automated Verification
Links are checked every 6 hours: accessibility, dofollow status, anchor text, sitemap, robots.txt, noindex.

Pricing

$5/month
per domain · 7-day free trial · cancel anytime

The subscription covers the platform infrastructure, DataForSEO analysis, AI article rewriting, and automated verification. The backlinks themselves are free — you earn them through the LP economy by contributing to the network.

  • Unlimited campaigns & placements
  • DataForSEO domain analysis (DR, traffic, spam)
  • AI language & niche detection
  • AI article uniqueness per placement (75%+)
  • Automated link verification every 6 hours
  • Trust score, badges & gamification
  • LP freeze/verify/transfer economy
  • Language & niche matching
  • Email notifications for all events
  • HTML export for any CMS

Ready to Start?

Add your domain, create your first campaign, and start building your backlink profile today.

Start 7-Day Free Trial
No credit card required · Cancel anytime · EU company (Xodera OU, Estonia)